Vivek Loganathan
Vivek Loganathan 
| |
| |
| Born | 13 July 1991, India |
| Nationality | Indian |
| Occupation | Digital Marketing Strategist, Executive VP |
| Years active | 2009–present |
| Education | Diploma in Digital Marketing (Shaw Academy); Digital Marketing & Analytics (Indian School of Business) |
| Certifications | Google Black Belt, Meta Certified, LinkedIn Ads Advanced |
| Known for | Performance Marketing, Strategic Growth, Large-Scale Campaigns |
| Website | Social Beat onlinevivek.com |
Vivek Loganathan (born 13 July 1991) is an Indian digital marketing strategist and the Executive Vice President of Paid Media & Programmatic at Social Beat. With over 14 years of experience and advanced certifications including the Google Black Belt, he specializes in developing performance-led digital growth plans across Paid, Owned, Earned, and AdTech ecosystems.
Early life and education
Vivek was born in India and holds a diploma in Digital Marketing from Shaw Academy. He later pursued a program in Digital Marketing & Analytics from the Indian School of Business. He is also certified across Google Ads, Meta, and other major ad platforms.
Career
Starting his career in 2009, Vivek has grown into one of India's top digital marketing minds. At Social Beat, he leads teams that manage high-impact ad campaigns for prominent brands. His expertise lies in finding new customers, optimizing customer journeys, and delivering business results through digital channels.
He defines and initiates marketing projects, manages budgets running into crores of rupees, and ensures strategy implementation aligns with business KPIs. He interacts regularly with clients to understand their evolving needs and crafts strategic digital roadmaps accordingly.
Expertise
- Paid Media Strategy (Google, Meta, LinkedIn, Twitter)
- Large-scale campaign management using Google Ads Editor, Meta Power Editor, Automated Scripts
- Tools: Google Analytics, Omniture, Mixpanel, Appsflyer, Crazy Egg, Google Optimize
- App growth and ASO (App Store Optimization)
- Lead generation via community-driven social strategies
- UX enhancement through Heatmaps and A/B Testing
- Client Relationship Management & Strategic Consulting
Awards and Recognition
- 2024 – Creative Excellence via Google – Fortune Oils (Adani Wilmar)
- 2023 – App Growth via Google – Niyo Global
- 2022 – International Growth Expansion via Google – Brigade Group
- 2021 – Google Search Innovation – Arvind Fashions
- 2020 – Best use of YouTube Video – Tata Mutual Fund
- 2019 – Business Growth via Google – Sundaram Mutual Fund
- 2018 – Google Mobile Innovation – India Home Health Care
- 2017 – Google Display Innovation – Casagrand
- Business Mint 40 Under 40 Awardee (2024) – For outstanding contributions to digital strategy and advertising