Shaily Srivastava
Shaily Srivastava 
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| Alias | The Mode Tree |
| The Mode Tree | |
| Category | Fashion & Lifestyle |
| Country | India |
| Industry | Content Creation, Digital Marketing, Influencer Branding |
| Education | VIT Vellore, Cardiff University (UK) |
| Website | shailysrivastava.wordpress.com |
Shaily Srivastava is an Indian content creator, fashion storyteller, and digital marketing specialist best known for her creative platform, The Mode Tree. With a powerful blend of intellect, elegance, and emotional storytelling, Shaily has emerged as a leading voice among millennial women redefining success on their own terms.
Her journey — from an engineering student in India to a solo traveller and expressive content creator in the UK — reflects her deep commitment to living authentically, dressing meaningfully, and building a personal brand rooted in substance, identity, and purpose.
Early Life and Education
Shaily Srivastava was born and raised in India. She pursued her undergraduate studies at VIT University, Vellore, one of the country’s top technical institutes. Despite excelling academically in the world of tech, she felt a powerful internal pull toward creative communication, self-expression, and storytelling.
This creative evolution was catalyzed during her postgraduate studies at Cardiff University in the UK. Living abroad on her own, she began chronicling her solo travel experiences, fashion evolution, and internal reflections on a personal blog — which later became the foundation for The Mode Tree.
The Mode Tree: A Creative Ecosystem
Founded as a Travel Blog, The Mode Tree quickly evolved into a niche storytelling platform focused on fashion, culture, femininity, and identity. It weaves together thoughtful writing, visual creativity, and timeless style. Through this platform, Shaily began exploring the intersection of wearable expression and personal growth, not as fleeting trends but as a form of empowerment.
The Mode Tree is not just a blog — it is a tree of voices. A symbolic space that invites readers into introspection, nostalgia, courage, and confidence. Shaily's audience follows her not just for fashion inspiration, but for her take on what it means to be human, creative, and honest in today’s fast-paced world.
Voice and Style
Shaily’s content is characterized by: Classic over trendy – A love for timeless silhouettes and earthy tones Wit and honesty – Her writing often includes dry humor, self-awareness, and emotional warmth Solo spirit – As a proud solo traveler, she often draws from her own independence journey Cross-cultural nuance* – A mix of Indian and global influences, shaped by her education and travel
Her tone is both relatable and refined, making her a favorite among urban, educated women in India and abroad seeking both style and soul in content.
Career Beyond Blogging
In addition to content creation, Shaily has worked as digital marketing associate with top agencies, MNCs, and publishing houses. Her portfolio includes brand strategy, influencer partnerships, and editorial consulting — showcasing her ability to blend creativity with commercial insight.
She’s has also contributed creative campaigns for major platforms like POPxo, Wooplr, Roposo, and Indian Fashion Bloggers.
Awards, Features & Public Recognition
Shaily has received notable recognition for her unique voice and digital presence:
- 🏆 Best Social Media Influencer (2021) – for authenticity-driven fashion content
- 📰 Featured in Cosmopolitan India, Times Delhi, Collaborated with Vogue India
- 🎤 Judge at university and national fashion events
- 💪 Included in “50 Inspiring Women of 2022”
- 🥇 Honored as Most Prominent Digital Creator – 2023
- 📖 Cover page creator in three Indian fashion & lifestyle magazines
- 🧠 Verified Internet Personality via Google Knowledge Panel
- ✍🏽 Blog nomination for “Best Affiliate Marketing Blog” awards
Mission and Impact
Through fashion, Shaily doesn’t just showcase outfits — she tells stories. Her mission is to: - Encourage women to own their narrative - Promote inner confidence over digital comparison - Embrace culture and heritage in modern fashion - Advocate for conscious consumption and slow fashion
She often speaks on podcasts, panels, and workshops around women’s self-worth, the creator economy, and content ethics in the age of algorithms.